Different social media for different purposes
There are variety of social media platform available on you app store to connect with people, examples are Instagram, TikTok, Whatsapp, Twitter, Pinterest, LinkedIn, Facebook, Snapchat and so on depending on the purpose you are using them for. It is always appropriate to choose which one will suit your operations. Let's quickly run through the features of these applications/site one after the other.
- INSTAGRAM: This is a site/application that was invented by Kevin Systrom in the year 2010 for the purpose of sharing pictures and videos. Instagram have grown widely being one of the most popular social network worldwide with over one (1) billion active users as at may 2022. Based on the number of people that you follow you tend to see their recent post and be updated. Also reels is another icon where you can view to see updated content suggested for you based on your interaction with reels and you can also post your own reels and be seen by a lot a people across the globe 🌎. This application is easily accessible on your apps store for free and making it easy to connect with different celebrities, content creator and so on. As a business owner this is a good place to market your product as it allows you to upload quality video and pictures with the business information with hashtag of people with similar/related business ideas, making it easy to monetize your skills and business and also to keep yourself updated. This application is programmed to work effectively on mobile phones.

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- WHATSAPP: Whatsapp messenger is very effective and fast for sending and receiving messages. This application can be used on mobile phones, tablets, computer system and any other device. It is tagged the best messaging app of new generation with variety of content such as uploading of status (24 hours validity) voice and video call, creating of group chats, sending and receiving pictures, videos and documents. If you are looking for application to easily send and receive message to connect with people around the world then Whatsapp is the best choice. It was created by (Jan Koum and Brian Action, 2009). Another version of Whatsapp known as Whatsapp business invented in 2017 allows business owners to sell product to there customers. The current owner of Whatsapp is "meta incorporated" previously known as Facebook inc.
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- FACEBOOK: This platform is owned by META founded by (Mark Zuckerberg et al, 2004) this is the largest and most used social media network with over 2.93 billion active users at April, 2022. Facebook can be used to meet large range of people by using your contact, friends in common, your profile information, your activities on the platform and every other things to suggest different friend for you to add and build up your scope. With this it helps you to find people with similar interest which can help you market your product for interested parties to enable you grow if you are using the platform for business purposes. This platform allows you to share post on your timeline, viewing post of people that you follow, group chats and different interested features.
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- TWITTER: This is one of the largest social network with over 217 million active users as at February 2022. It was founded by (Jack Dorsey et al, 2006). In 2022 it was purchased by an American entrepreneur Elon musk. Using this social media network you can connect many famous and popular people and also celebrities. It also allows up to 140 character per post and also free for advertisement, this makes it very effective for promoting website content, blog post, selling Ebooks and also to promote businesses. You can also learn on different aspects of live by joining space that benefits your ideas, or host your own space to communicate with your followers or customers. Because this site is link based, it makes it easier to promote link related content. It is also effective for being updated of the latest trend going on around you anywhere across the world, all you have to do is just click on any trend and explore
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LINKEDLN: This is the world largest profession network because it connect you with various job opportunities and skill acquisition. Logging in to this site/application and updating you own profile will allow you to search for job opportunities relating to your field of study and also make recruiters/companies locate you easily.
All other social application such as TikTok, Pinterest, Snapchat, YouTube and so on have their unique purposes




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